Joya is a New York City-based creative collective specializing in fragrance. Founded in 2004 by Frederick Bouchardy, Joya (“jewel” in Spanish) is so named for the unique, crystalline natural wax blend used for the brand’s premier candle collection. Joya has set the standard with boldly original fragrances for the home, and 2010 sees the brand branch out into fine fragrance, personal care, and unusual accessories. Joya offers modern twists on classic fragrances, model performance, and thoughtfully designed packaging.